Privacy Policy

Helm Hospitality (“Helm,” “we,” “us,” “our”) is a trade name of TAS Technologies LLC, a company registered in Egypt with its office at 5 El Somal Street, Korba, Heliopolis, Cairo, Egypt. We operate the website at helmhospitality.com (the “Site”), our restaurants (including Slice & Shake and AJ’s American Smashed Burgers), and the Helm POS app our staff use to take and print orders (the “App”). This policy explains what personal data we collect through the Site, in our restaurants and through the App, why, and your rights. We keep our data practices deliberately minimal.

1. What we collect on the Site

We only collect the personal data you choose to give us through our contact form:

• First and last name
• Email address
• Phone number (optional)
• Company / organization (optional)
• Your inquiry type and message

We do not ask you to create an account, and we never sell or rent your personal data.

2. Information collected automatically on the Site

The Site is a static website. It does not set its own cookies and uses no analytics or advertising trackers. However:

• Google Fonts: our pages load fonts from Google (fonts.googleapis.com / fonts.gstatic.com). When your browser fetches these fonts, your IP address is shared with Google as the provider. See Google’s privacy policy for details.
• Server logs: our hosting provider may record standard technical data (such as IP address and browser type) for security and reliability, as is normal for any website.

3. In our restaurants and in the Helm POS app

The Helm POS app is used by our staff on tablets and phones in our restaurants to take orders, print receipts and run the cash drawer. Customers do not install or sign in to it. When you order from us, by phone, in person or through a delivery platform, we may record:

• Your details: first and last name, phone number, and delivery address(es), so we can prepare and deliver your order and recognise you on your next order.
• Your orders: items, prices, fees, payment method and order times, for our sales, accounting and tax records.
• Loyalty (only if you agree): if you choose to join our loyalty programme, your membership and points balance. Staff read you the loyalty notice and record your agreement first. You can leave at any time.
• Delivery-platform orders: when you order through a platform such as Talabat, the platform shares your order details with us (for example your name, phone number and delivery address). Our staff may photograph the platform’s printed receipt so the App can read it; the photo is read by text-recognition software running on our own servers and is not sent to any artificial-intelligence or outside reading service.
• Feedback (optional): if you scan the QR code on your receipt and rate your order, your rating and any comment you choose to write.

For our staff, the App records their name, role, a sign-in PIN (stored only in hashed form, never readable), shifts, sales and cash-drawer activity.

The App itself records technical data about the device it runs on (a device identifier, the App version, screen size, and the network address of the receipt printer) to keep printing and syncing working. It uses the device camera (or photo library) only when staff choose to photograph or pick a receipt, and the local network only to reach the restaurant’s receipt printer. The App shows no advertising, uses no advertising or analytics trackers, and we never sell or rent your personal data.

We use this information to prepare, deliver and account for your orders, to run our loyalty programme for members, to improve our service from your feedback, and to meet our legal obligations. Our legal basis is the performance of your order, our legal obligations (such as accounting and tax records), our legitimate interest in running and improving our restaurants, and your consent for loyalty and feedback.

4. Why we use your Site data, and our legal basis

We use the information you submit only to respond to your inquiry and communicate with you about it. Our legal basis is your consent (you chose to contact us) and our legitimate interest in responding to business inquiries. We do not use your contact-form data for marketing unless you separately ask us to.

5. Who processes your data

We use trusted third parties only to run the Site and the App and to deliver your messages and orders:

• Web3Forms — processes contact-form submissions and delivers them to our inbox.
• Google Fonts — serves the website’s fonts (see section 2).
• Our hosting provider — hosts the Site and the servers behind the App, where order, customer and loyalty data are stored.
• Delivery platforms (such as Talabat) — for orders you place through them, they share your order details with us; their own handling of your data is governed by their privacy policies.

We don’t share your data with anyone else except where the law requires it.

6. International transfers

Our processors (such as Web3Forms and Google) may run servers outside Egypt and outside your country, so your information may be transferred and processed abroad. We take reasonable steps to keep it secure wherever it is handled.

7. How long we keep it

We keep contact-form submissions only as long as needed to handle your inquiry and for a reasonable period afterward — 24 months — after which we delete them, unless the law requires us to keep them longer.

We keep order and sales records for as long as Egyptian accounting and tax law requires. We keep your customer details (name, phone and addresses) and any loyalty membership while you continue to order from us; you can ask us to delete them at any time, except for records the law requires us to keep.

8. Your rights

Depending on where you live — including under Egypt’s Personal Data Protection Law No. 151 of 2020 and, for EU/EEA visitors, the GDPR — you may have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate data
• Ask us to delete your data
• Object to or restrict certain processing
• Withdraw your consent at any time

To exercise any of these, email info@helmhospitality.com. We’ll respond within a reasonable time and as required by applicable law.

9. Security

We use reasonable technical and organizational measures — including HTTPS encryption across the Site and between the App and our servers, and hashed staff PINs — to protect your data. No internet transmission is ever 100% secure, but we take your privacy seriously.

10. Children

The Site is intended for a general business audience and is not directed to children under 18. We do not knowingly collect personal data from children.

11. Changes to this policy

We may update this policy from time to time. The “Last updated” date above shows the current version.

12. Contact us

TAS Technologies LLC (Helm Hospitality)
5 El Somal Street, Korba, Heliopolis, Cairo, Egypt
info@helmhospitality.com